The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
How to Negotiate a Gym Lease: The Clauses That Quietly Cost You $50,000
Your landlord's first draft is written for the landlord. Five things worth fighting for before you sign.
Gym Branding Guide: Name, Logo, Colors, Voice
Spend real money on your logo and first website. Move fast on everything else, including the name.
How to Build a Profitable BJJ Kids Program
Kids BJJ isn't a smaller adult class. The buyer is the parent, and kids stay for different reasons.
How to Actually Tell If Your Gym's Organic Content Is Working
One of Graciano Rubio's lowest-reach videos of the year still paid off. Likes won't tell you that.
Women's Jiu-Jitsu Class vs. Co-Ed: Should Your Gym Run a Separate Women's Class?
Beatrice Jin ran one for three years, made close friends in it, then stopped teaching it. Both matter.
How to Build a Women's Jiu-Jitsu Program That Sticks
Not a monthly open mat. A 5-to-10-year commitment that starts with how a woman's first day feels.
How to Hire a CrossFit Coach Who Actually Sticks
Hire fast to fill a gap and you'll be covering classes yourself in a month. PRVN's fix, from 600+ gyms.
Build the Bench: Hire Coaches From Your Members
They show up early, move well, and members already look up to them. Start developing them now.
How to Hire (and Keep) Great Gym Coaches
Source on purpose, vet for culture before skill, then give them a reason to stay. Works at any gym.
7 Best Fitness Studio Software Platforms (2026)
Pick wrong and you pay for it every month. Seven studio platforms on price, ease of use and support.
How to Price Your BJJ Gym: A Complete Pricing Strategy Guide
Unlimited adult BJJ averages $145 a month in 2026. Most stuck owners we talk to are charging $129.
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6 Best Zen Planner Alternatives in 2026 (Ranked)
Steep learning curve, slow support, payments that lock you in. Six options that fix what owners flag.
Why Your White Belts Quit at Month 4 (And How to Fix It)
The excitement's gone, the curriculum feels huge, and they can't see progress. That last one's fixable.
How to Build a Gym Facebook Ad in 30 Minutes (With AI)
Zach Forrest took a Meta ad for Work Ethic KC from blank screen to live in about 30 minutes. No agency.
How to Start a Gym: The Complete Step-by-Step Playbook
New gyms rarely fail on workouts. They fail on lease clauses, cash gaps and payment headaches.
The 3 Gym Events Every Owner Should Run (And Why They Work)
90% member turnout, about $9,000 raised, up to 10 new members a night. Three CrossFit owners show how.
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Don’t ask for data. Ask for direction.
Pulling revenue is a lookup. Asking what to do next is where the AI Assistant starts pulling its weight.
If You Run a Gym, You're Probably Being Overcharged for at Least Three Things
Our CEO spent a month negotiating a 1.9% rate. A member in banking took one look: "That's not possible."
The 4 Ways Gym Owners Use the AI Assistant
Quick actions, insights, decisions, strategy. Most owners start at level 1. The real value starts at 3.
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Best Martial Arts Management Software (2026)
Belt tracking, family plans, gi and no-gi schedules, minor waivers. Eight platforms compared.
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Gym Pricing Strategy: Why Grandfathered Rates Quietly Kill Profitable Gyms
That forever founder rate you offered on day one? It's one of the most expensive mistakes in our data.
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The Leaky Funnel: Why Your Gym's Ads Don't Convert (and How to Fix Each Stage)
$1,000 in ads, 100 clicks, 2 members. The ads usually aren't the problem. The funnel underneath is.
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5 Revenue Lessons Big Box Gyms Use (That Work for Small Gyms Too)
Lifetime copied boutique programming. Meanwhile, it was running circles around us on the business side.
Gym Member Retention: The Complete Guide (2026)
Signing people every week but the roster won't budge? That's not a lead problem. It's a retention one.
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