The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Cut Expenses – Negotiate Short-Term Lease Amendments
As you work on the front-facing aspect of your business – keeping your facility clean and ensuring customers feel safe – do not ignore the other side that will inevitably suffer.
Communicate and Be Transparent With Your Members
The bottom line is you need to show your members that you are taking all the necessary precautions to keep their health top of mind. The reality of this virus is it is inevitable.
Work The Problem
PushPress on facing COVID-19 as a gym owner: practical steps to bring structure to an uncertain time and keep your business moving forward.
Podcasting 101 - Quick And Easy Podcast Setup
Right now is the age of podcasting. It's a strong format for you to deliver your gym's message and build an audience in your community.
Gym Podcasting 101
Should you podcast or not? That's the question for your gym. Here's a quick primer on how to get going in this exciting new space of marketing!
How to Switch Gym Management Software
A quick guide for gym owners weighing new management software: how to narrow the field, run demos, and pick the right platform.
How to Throw a Gym Grand Opening
How to plan a gym grand opening that gets local media, neighbors, and future members through the door on day one.
Why You Need To Blog For Your Fitness Business
Why blogging helps a fitness business get found online: it supports SEO, drives traffic, and shows prospective clients your expertise.
Presenting: PushPress Free
Announcing PushPress Free! Our $0/month Gym software for new and growing gyms and fitness studios!
Driving Client Happiness Using the CrossFit Open
Learn how CrossFit Station used PushPress to run the most efficient Open ever, to the delight of their clients.
Building A Better Gym Without The Costs - PushPress Free
Learn how early adopters of PushPress Free have leveraged our best in class system to run your gym – free!
How To Use Pre-Orders To Sell Apparel Risk Free
Learn how Jamie Hagiya used PushPress Pre-Orders to sell regionals fan shirts as a fundraiser, with $0 risk.
5 Seconds! That's all you have...
Why your gym website has about 5 seconds to show visitors the problem you solve, before a weak header sends them clicking away.
6 Business Practices for Long-Term Success
Six operational habits that separate a gym built to last from a short-lived passion project, starting with how you train staff.
5 Free Marketing Tactics for New, Cash-Strapped Gyms
Five free marketing tactics for gym owners short on cash, from PushPress founder Chris McConachie and CEO Dan Uyemura.
Long and Short-term Membership Goals for a New Gym
Why chasing a 100-member benchmark can mislead new gym owners, and how to set membership goals that actually fit your business.
When to Spend (and When to Save) as a New Gym Owner
Experienced gym owners on where new owners should spend, where to save, and how to tell a worthwhile request from a wasteful one.
First-Time Gym Owner? Read This.
PushPress co-founders Dan Uyemura and Chris McConachie share hard-won advice for surviving a gym's toughest first year.
7 Financial Best Practices for First Year Gym Owners
Seven financial best practices for a gym's first year in business, from controlling equipment spend to running a tighter budget.
4 Things Your Gym Needs for Digital Marketing Success
The foundational digital marketing tools every gym needs before trying new tactics, starting with a website that tells your story.
5 Steps to Success for New Gym Owners
Gym owners Nikole Gessler and Alex Tubbs share five steps new gym owners can take to land on the right side of the survival statistics.
Convert More Leads Using Better Website Photos
Why strong photography and video on your gym's website convert more leads than text alone, and how to make your images stand out.
Gym Social Media Marketing Playbook: Posts, Cadence, and What Actually Works
A practical gym social media marketing playbook — which platforms to pick, what to post, the weekly checklist, and how to turn DMs into intro signups.
Gym Equipment & Floorplan: A Practical Guide
What equipment to buy, what to skip, and how to lay out your gym on day one. Real dollar ranges, sq ft math, and a 50/100/150-member growth timeline.
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