The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
The One-Two Punch for Your Gym Marketing Strategy
Paid vs. organic is the wrong fight. Build strong organic content first, then layer paid ads on top.
How One Florida Gym Owner Uses PushPress to Grow His Gym
Nick Penizotto dropped in at a PushPress gym in July. Two weeks later, his own gym had switched.
Got Drop-Ins? Streamline with PushPress to Wow Your Visitors
Drop-ins bring revenue, gear sales and Google reviews. Unless they show up late with no waiver signed.
Creating Intrapreneurs: How to Drive Personal Training Revenue
Most 10-year coaches own a gym. Emily Beers on using personal training to keep great coaches around.
Five Fast-Track Tips for Successfully Starting a CrossFit Gym
Winging it isn't a strategy. Five areas to lock down before you open your CrossFit gym's doors.
Six Attributes to Copy from Highly Successful CrossFit Gyms
Consistency, professionalism and an obsession with client value. The top affiliates left you a blueprint.
Long-Term Loyalty: Increasing Member Retention with PushPress Grow
CrossFit Arioch's Greg Buck wasn't nurturing leads or members. Three ways PushPress Grow changed that.
Adapt and Overcome: How to Handle the Top Ten Gym Owner Struggles
It starts with an overflowing toilet. Ten common gym owner struggles and how to handle each one.
Help Members Get Out of Their Comfort Zone with a Gym Challenge
Nothing bonds a 6am class like Murph. A good challenge tests members and pulls the community together.
Get AMPED: How PushStart Helps Gym Owners Run a Better Business
Free videos and resources from gym owners who've been there, so you don't have to reinvent the wheel.
How to Maximize Gym Member Check-Ins This Fall (and Keep Them Through December)
Most gyms plan for the September surge. The ones that finish strong also plan for the Halloween slide.
Stronger Together: New Gym Partnerships to Consider this Fall
Word of mouth works between businesses too. Ten local partnership ideas that drive revenue and retention.
How PushPress Free Helped to Launch a “Unique” Fitness Business
MRI tech, new mom and owner of Uniquely Abled Fitness, Felicia Davis was running it all with no system.
Start the School Year Strong with a Youth Fitness Program at Your Gym
Fall brings structure and teens want to get stronger. The Brand X Method founders on how to start.
How to Level Up Your Gym Member Experience with QR Codes
Busy members love anything that saves them time. Four ways to put QR codes to work in your gym today.
Why Fall is the Perfect Time to Create the Optimal Gym Schedule
Summer attendance dipped, and that's normal. Fall is your window to build a schedule members will use.
How PushPress CX Changed the Game for One CrossFit Gym Owner
James Ellis had software before, but nobody to call when things broke. That's what PushPress changed.
Now is the Perfect Time to Launch a Nutrition Coaching Program
After a summer of patio cocktails, people want structure. Fall is the time to launch a nutrition program.
Five Tips to Maximize Your Gym Marketing Strategy this Fall Season
New Year isn't the only rush. LASSO's Blake Ruff on fall offers that bring new leads through the door.
Why Fall is the Perfect Season to Introduce New Gym Revenue Streams
January gets the hype, but fall routines spark a reset too. Four revenue ideas to add before it passes.
Projects in the Pipeline for PushPress Core
Your gym's needs change as it grows, so Core does too. A look at the updates in the pipeline.
How to Run a Successful (and Fun!) Nutrition Coaching Program
Nutrition coaching is emotional and way more than chicken and broccoli. Six ways to make it fun anyway.
More Money, More Fun: Five Creative Ideas to Increase Gym Revenue
More members isn't the only way to grow revenue. Five creative programs and events that pay off.
Five PushPress Partnerships That Can Help Your Gym Today
No two gyms need the same tools. Five PushPress partners and integrations worth a look right now.
Follow along and build a better gym with us
Get actionable strategies and ideas to help you grow your gym and manage it successfully, in your inbox every week!