The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!

Nutrition Reporting by Healthy Steps Nutrition and PushPress
See fitness, nutrition, and hybrid revenue side by side, in an app built with Healthy Steps Nutrition.

How a Gym Used PushPress Reporting Features to Help Prevent COVID-19 Exposure
One coach exposed 50 athletes. 460 Fitness had contact tracing done before the health department called.

Apple Fitness+ and Your Boutique Gym
Apple Fitness+ costs $9.99 a month. Here's why that's your cue to level up your boutique gym.
![[Webinar] Black Friday Blueprint: How to Plan, Execute and Leverage Black Friday to Grow Your Gym](https://cdn.prod.website-files.com/694cec65f1c795ba2ad1fca4/694cfee7ebb8c25cb5fb2edf_6351395831d5d80d0f6993c3_f9c71d1a-52cf-4980-ac4b-507a0c4817d1.webp)
[Webinar] Black Friday Blueprint: How to Plan, Execute and Leverage Black Friday to Grow Your Gym
Nicole Aucoin, Roy Uy and Jeff Wasserman on turning Black Friday into real cash for your gym.

Why You Need to Track Your Leads
You wouldn't let a newbie load a barbell blind. Don't run your gym without knowing your lead numbers.

The fastest way to improve your gym business
Amazon doesn't sell things and Disneyland doesn't sell rides. Your gym shouldn't just sell fitness.

Announcing The World’s Fastest Fitness Websites
PushPress partnered with Webflow for faster gym websites with built-in lead tracking and metrics.

3 Must Have Revenue Streams In Your Gym Business
Resilient micro-gyms run at least three: membership dues, personal training and workshops.

Your Website Has One Job: Is It Failing?
Chances are your site talks about your gym. It should talk about your clients and the problems you solve.

Dan Martell joins the PushPress Advisory Team
Ex-gym owner and SaaS coach Dan Martell joins our advisory board to help us deliver more value, faster.

How To Start A Podcast
You'll never feel ready, and that's fine. Pick a clear topic and audience, and don't skimp on sound.

Cut Expenses – Negotiate Short-Term Lease Amendments
Rent is a major cost. The best time to talk to your landlord was earlier this week. Next best: now.

Communicate and Be Transparent With Your Members
Members want proof you're taking precautions. Over-communicate, and show them action is happening.
Work The Problem
Eric LeClair on bringing structure to the chaos COVID-19 dumped on gym owners, one step at a time.

Podcasting 101 - Quick And Easy Podcast Setup
You could have a published podcast by the end of this article. Here's the simplest setup that works.
Gym Podcasting 101
Should your gym podcast at all? Start with exactly who you're talking to, then worry about the rest.
How to Switch Gym Management Software
Skip the forum hot takes. Here's how to narrow the field, run demos and actually pick a platform.

How to Throw a Gym Grand Opening
Before you buy decorations or raffle prizes, visit your Chamber of Commerce. Here's why, and what's next.
Why You Need To Blog For Your Fitness Business
You already know your stuff. A blog is how people outside your gym find out and walk through the door.

Presenting: PushPress Free
Gym software for $0 a month, built for owners who aren't ready to pay $150+ for it.

Driving Client Happiness Using the CrossFit Open
CrossFit Station ran every Open since 2009 on pencil and whiteboard. Then they tried PushPress.

Building A Better Gym Without The Costs - PushPress Free
Marcus Reyna of Elevated Fitness called PushPress Free a no-brainer. Here's how early adopters use it.

How To Use Pre-Orders To Sell Apparel Risk Free
Jamie Hagiya funded her Regionals trip by selling fan shirts with $0 risk. Here's how she set it up.

5 Seconds! That's all you have...
Visitors need to know what problem you solve, how, and how to join. Fast, or they click away.
Follow along and build a better gym with us
Get actionable strategies and ideas to help you grow your gym and manage it successfully, in your inbox every week!