The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Podcasting 101 - Quick And Easy Podcast Setup
Right now is the age of podcasting. It's a strong format for you to deliver your gym's message and build an audience in your community.
Gym Podcasting 101
Should you podcast or not? That's the question for your gym. Here's a quick primer on how to get going in this exciting new space of marketing!
Presenting: PushPress Free
Announcing PushPress Free! Our $0/month Gym software for new and growing gyms and fitness studios!
Driving Client Happiness Using the CrossFit Open
Learn how CrossFit Station used PushPress to run the most efficient Open ever, to the delight of their clients.
Building A Better Gym Without The Costs - PushPress Free
Learn how early adopters of PushPress Free have leveraged our best in class system to run your gym – free!
How To Use Pre-Orders To Sell Apparel Risk Free
Learn how Jamie Hagiya used PushPress Pre-Orders to sell regionals fan shirts as a fundraiser, with $0 risk.
Gym Social Media Marketing Playbook: Posts, Cadence, and What Actually Works
A practical gym social media marketing playbook — which platforms to pick, what to post, the weekly checklist, and how to turn DMs into intro signups.
Gym Equipment & Floorplan: A Practical Guide
What equipment to buy, what to skip, and how to lay out your gym on day one. Real dollar ranges, sq ft math, and a 50/100/150-member growth timeline.
How to Pick the Perfect Gym Location
How to choose a gym location: 10 criteria that actually matter, a walkthrough checklist, and the red flags that should stop you signing the lease.
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