The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!

5 Easy Tips To Help Small Gym Owners Improve Customer Retention
In this post, you'll find five tips to help small gym owners build a loyal customer base. If your competition is growing their businesses and yours isn't, consider implementing these five tips!

How To Create A Profitable Gym
This is a step-by-step guide for potential owners on how to create a profitable gym.

Top Five Personal Trainer Pain Points And How To Solve Them
Personal trainers are constantly working improving, but it's not always easy. Here are some of the most common pain points and how to overcome them.

How To Make Money With Fitness
Learn how to make money with fitness. This article will walk you through the best ways to make money while still maintaining your integrity and passion for what you do.

Top 7 Gym Owner Challenges (And How To Solve Them)
This article provides answers to the most common concerns of gym owners, including pricing, location, and time management.

6 Ways To Create A Great Digital Fitness Experience
Learn how to create a great digital fitness experience and get people excited about your product. Here are six tips for success!

Top 7 Fitness Certifications You Should Know
If you're looking to start a career in the fitness industry, it's important that you know about these seven types of certifications and what they can do for your career and schooling.

The Ultimate Fitness Assessment Guide
If you're trying to find the best workout plan for yourself, then follow this ultimate fitness assessment guide. It will help identify your strengths and weaknesses so that you can create a personalized regimen.

Black Friday Sales System For Success
Tips to help you use the sales system to improve your sales on Black Friday. Make more profit and have a better customer experience even during this busiest time of year.

5 Key Elements to Opening a Successful Fitness Business
If you're thinking about starting your own fitness business, here are five key elements that will help you succeed.

How to Start an MMA Gym
A guide on how to start your own MMA gym, from buying equipment and training space to attracting members.

A Guide on How to Become a Group Fitness Instructor
If you're considering becoming a group fitness instructor, read this guide first. It'll give you the inside scoop on what it takes to become one and teach classes for personal training studios and gyms.

4 Killer Fitness Challenge Ideas to Supercharge Engagement & Retention
There are many ways to run a fitness challenge. Here are 4 creative challenges that will help you retain more gym goers, create buzz about your brand, and boost revenue by increasing retention rates!

5 Fitness Trends for the Year 2021 and Beyond
Prepare now to stay ahead of the competition in the future. These five fitness trends will help you develop a strategy that keeps your audience coming back for more!

4 Simple Strategies to Promote and Grow Your Fitness Bootcamp
Learn how you can grow your fitness boot camp business with simple strategies that work. This post will help you nurture new leads, stay top of mind with existing clients, and create a strong brand identity.

Everything You Need to Know About Fitness Marketing For Online Classes
How can you use fitness marketing strategies to get more people into your online programs? Read our guide on how to advertise, promote and sell your services.

What Does It Cost To Open A Gym – A Breakdown of Key Expenses
How much does it cost to open a gym? If you are considering opening your own fitness studio, be prepared for the numbers. Here is an accurate breakdown on what you can expect to pay.

Best Gym Name Ideas Stand Out In a Crowded Market
Having the right domain name can be the difference between success and failure. Learn how to pick the best gym name, plus get tips for getting noticed in an overcrowded market.

Four Best Fitness Ads to Inspire Your Gym’s Next Campaign
These four amazing fitness ads will inspire you to create your next campaign. These campaigns are sure to stand out, engage customers, and sell products.

Limited Memberships: Better Than Unlimited For Most Gyms
Are unlimited memberships a deal-breaker for potential gym candidates? Learn why limited memberships are better than unlimited, and how to market them.

Workout Tracking: An Overlooked Key To Successful CrossFit Gyms
Crossfit gyms that use workout tracking to attract customers, retain members & grow their businesses. Workout tracking is an essential to your business plan

PushPress Launches Train to Deliver The Most Advanced Workout Tracking Platform For Gyms
PushPress launches Train, a new platform that will provide the most advanced workout tracking experience for gyms and fitness professionals

Are women comfortable joining your gym?
Are women comfortable joining your gym? Here’s how to make sure that all of your female clients feel welcome and respected from day one.

Tracking Your Gym’s Financial Performance
Learn how to track your gym's financial performance and utilize the data you collect to drive business growth.
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