The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Five Ways PushPress’ Grow Helps the Gym Owner and the Client
Grow automates the follow-ups that eat your week, so all you have to do is show up and coach.
Introducing the “Self-Driving Gym” with PushPress CEO Dan Uyemura
PushPress CEO Dan Uyemura on the self-driving gym and where gym management is headed next.
Two PushPress Gyms Raise Tens of Thousands for Barbells for Boobs
Barbells for Boobs has raised $20M+ through workouts like Grace. Two PushPress gyms added a big chunk.
Seattle Gym Provides CrossFit to Unemployed and Low-Income Households
Chelsea Jung crunched her numbers and found room for sliding-scale memberships at Tiltshift CrossFit.
Increase Customer Retention in Your Fitness Business
The easiest retention play? Keep members happy. A quick text after class goes further than you think.
Personal Training Marketing: 6 Tips For How To Promote Your Personal Training Services
Rule one: use social media, and use it often. Five more tips from owners growing their PT business.
How To: Use AI Writing Assistants to Generate More Gym Leads
AI won't write your blog for you. It will help you crank out local SEO posts that bring in leads.
Which Gym Business Model Is Best for Your Fitness Business?
Rent or buy, which insurance, what concept. The model you pick shapes every decision that comes after.
The Best Way to Control a 24/7 Gym Access
Members expect to swipe a fob and train at any hour. Here's how to run 24/7 access without the worry.
Revealed – The Average Salary Of A Gym Owner
Before you compare yourself to the average, know what actually goes into a gym owner's paycheck.
Marketing Strategies to Fuel Your Business Growth in Gym and Fitness
Word-of-mouth can carry a gym until the market gets crowded. Strategies for when referrals aren't enough.
PushPress Announces Pressly™️. A.I. for Gyms
Its first algorithm, a Member Churn Model, looks at 159 data points across every member interaction.
PushPress introduces fitness industry to the future of gym ownership
Core, Grow and Train upgrades built to take your to-do list and make it "done for you."
How To Become a Personal Trainer in 4 Easy Steps: Everything You Need To Know For How To Become a Successful Personal Trainer
Love fitness and want to help people? Here's what the job actually involves and how to get certified.
Customer Retention: The Rule of 3s and How To Stand Out
Make it fast, close and often. A former affiliate owner's three rules for an experience members remember.
10 Ways to Be a Better Communicator as a Gym Owner
You can be the best trainer around, but if you can't share your vision, you're the bottleneck.
Why Your Gym Owner Is Probably Struggling
More members doesn't automatically mean more money. What running a gym really costs, and how to help.
What is the Monthly Cost of Running a Successful Gym?
Expenses get less scary once you have a ballpark. The monthly breakdown, plus ways to keep it lean.
Understanding the Financial Side of Owning A Gym
Passion opens the doors. Balance sheets and cash flow keep them open. Know the numbers before you leap.
How To Start a Gym Franchise in 8 Steps
A franchise hands you a proven model and built-in support. You still have to pick the right one.
How Skopos Athletics Created a 90 Day At-Home-Program and How You Can, Too
Closed for three months in 2020, Skopos Athletics built a 90-day at-home program. You can download it.
5 Ways Very Successful Gyms Create Unique Member Experiences
SoulCycle and Equinox keep members coming back for more. Five ways to borrow their playbook.
5 Things You Need To Know Before Buying A Gym Or Fitness Center
A running gym comes with equipment, members and metrics. Here's how to vet them before you buy.
The Financial Numbers You Should Know As A Gym Owner
If you don't know your numbers, you can't tell if you're even breaking even. Here are the ones to watch.
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